WOW!! A "very exciting day" as Bally's transforms into Horseshoe Las Vegas

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On Friday, the venerable Horseshoe brand made a triumphant return to Las Vegas, setting up shop on the Strip in a ceremony attended by members of the gaming elite, 

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Executives from parent firm Caesars Entertainment Inc., and representatives from Clark County.

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Notwithstanding Caesars' announcement in December that the 2,812 rooms at Bally's on the Strip would receive a new name,

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Notwithstanding Caesars' announcement in December that the 2,812 rooms at Bally's on the Strip would receive a new name,

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High roller in the game Doyle Brunson, a member of the Poker Hall of Fame, Jim Gibson, the chairman of the Clark County Commission, and James "Mattress Mack" McIngvale.

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Jason Gregorec, senior vice president and general manager of Horseshoe, told the Review-Journal in an exclusive interview,

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"We've brought back the World Series of Poker and Horseshoe, which first took place some seventy years ago.

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This Horseshoe is now our tenth, and it has a very strong brand, is legendary, and is where it all began. Being in the middle of the Strip in Las Vegas makes sense.

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The casino is "all about the gambler and we make it right for the player like they did day one," according to Gregorec.

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