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There's no denying that the typical Las Vegas traveller has evolved over time.Even without the newly published 2022 Las Vegas Visitor Profile Survey
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By the Las Vegas Convention and Visitors Authority, it is evident that the typical traveller tends to be younger and more racially diverse.
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There are more entertainers who appeal to younger audiences in the city's entertainment alternatives, and sports entertainment is becoming more popular.
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Southern Nevada is a popular gathering place, even for children who are too young to bet legally, for both spectator and participatory events.
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Chart-filled report's release this month, marketers now face a fresh challenge: how to use the data acquired to create campaigns that will draw in more customers.
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Yet, Kevin Bagger, vice president of the LVCVA Research Center, claims that this is the reason for which the yearly report is produced.
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Although there is a lot of data, Bagger said, "it's the exciting tool we use to understand our visitors."
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For the first time, the study included information on how many visitors came to Las Vegas specifically for a sporting event.
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3% of the 38.8 million visitors in 2022 went to see a sporting event, such as a softball tournament or a young soccer, basketball, or volleyball event
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