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In recent years, Las Vegas has received several professional sports teams as well as brand-new facilities like Allegiant Stadium and T-Mobile Arena.
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Additionally, the change has increased the city's sports fan population, which has retailers paying attention.
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In the valley, several athletic and streetwear labels, like the NFL Las Vegas Store sponsored by Visa, have recently opened shops.
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It debuted as the league's first store in January 2022, to Lids on the Strip and Culture Kings launching in September
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Retail analysts anticipate the trend to continue as Las Vegas continues to attract more spectators for big sporting events like the inaugural Formula One
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The two are expected to have an economic impact of $1.3 billion and $600 million, respectively, on the 2024 Super Bowl.
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Sports shops now occupy a third more square area at Forum Shops at Caesars, according to Maureen Crampton, director of marketing and business development.
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"Sports have always been acknowledged at the Forum in some manner, and now that the Grand Prix is entering the market in Las Vegas,
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It has made a strong case for itself to rank among the greatest sports destinations in the world, according to Crampton.
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